Website and Landing Page Design & Development, Banner Ads
Creative Director, Web Developer
Smartsheet is a work collaboration tool for businesses of all sizes. I was responsible for management and implementation of Lead Generation / PPC website design, development, display advertising and other assorted creative campaigns. Solutions included landing pages, copywriting, email campaigns, forms, stylized display advertising for select markets and demographics. The initial task was focused on developing highly visible, new responsive designs. The result generated an increase of 50% CTR in assorted PPC channels that have YOY growth upwards of 40%. I worked alongside Google Analytics experts to strategize innovative and measurable campaigns to accelerate awareness based upon qualitative research, results and planning. Skills & Tools used: HTML, CSS, JS, jQuery, Adobe CS, Optimizely, Google Tag Manager, Google Analytics, Catchpoint and other assorted cloud-based software.