50 Next: Seattle Hip-Hop Worldwide

Video, Art Direction, Interactive • 2012-13

50 Next: Seattle Hip-Hop Worldwide presented by Seattle Center Cultural Programs & Festál had an inspired vision of aligning the world’s fair celebration with a unique project to honor the past, present and future of the Hip-Hop community in the greater Seattle area. This project was developed over a year-long period and involved an incredible amount of talented people. I helped create an interactive experience including digital, social strategy, illustrations, and promotional teasers.

50next-digital

Developed on the Wordpress CMS, the site is an adaptive, responsive layout for mobile devices, and it features flexible videos, social linkage and Paypal integration for music purchases and downloads.

50next-print

I had the amazing opportunity to start from scratch on this project. Beginning with a unique logo, then transitioning to assorted print collateral including mass mailers and poster prints.

This promotional video was shot on a 5D Mark III.