Smartsheet

Creative Direction, Interactive • March 2014-current

Smartsheet is a work collaboration tool for businesses of all sizes.

My role was responsible for management and implementation of Lead Generation / PPC website design, development, display advertising and other assorted creative campaigns. Solutions included landing pages, copywriting, email campaigns, forms, stylized display advertising for select markets and demographics. My initial ask was focused on developing highly visible, new responsive designs. The result generated an increase of 50% CTR in assorted PPC channels that have YOY growth upwards of 40%. I worked alongside Google Analytics experts to strategize innovative and measurable campaigns to accelerate awareness based upon qualitative research, results and planning. Skills & Tools used: HTML, CSS, JS, jQuery, Adobe CS, Optimizely, Google Tag Manager, Google Analytics, Catchpoint and other assorted cloud-based software.

Smartsheet
Smartsheet

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